Art of Beer

Art and Beer, both are subjective yet universal, Art, as a shared experience, has the power to bring people together, transcending boundaries. Similarly, beer, much like art, possesses the ability to unite us, despite our diverse tastes and preferences. By creating an interactive museum where guests can enjoy beer and discuss art, we aim to bridge the generational gap, fostering meaningful connections between millennials and Gen Z.

• Brand Campaign
• D&AD New Blood Awards
• Collaborative Project
• Creative Stratergy

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Process

Our entry for the D&AD New Blood Awards focused on the Heineken +Design bridge brief. We aimed to preserve Heineken's brand identity centered on conversation while addressing important topics. Specifically, we highlighted the issue of cancel culture surrounding paintings and art. Our approach involved bridging the gap between people and art through beer, with the goal of uniting different generations.